MASSIVE EGO

  • Website Design

  • Email & SMS Marketing

  • Paid Social Campaigns

  • Social Media

  • Brand Development

What we manage…

Jane Carter, the founder of Massive Ego, envisioned a brand of bags that felt like a close personal friend or even an alter ego. While she knew that creating the right digital presence was as essential as crafting the product itself, she was unsure how to begin her digital marketing journey. Her goal was to build Massive Ego entirely online, creating a brand that felt authentic to her while staying cool and relevant in the fast-paced digital world.

THE PROBLEM

When Massive Ego approached us with the ambitious task of building their entire digital marketing strategy from the ground up, we knew it was going to be an exciting journey. We began with a thorough audit to understand the founder's vision and how they wanted the brand to look, feel, and resonate with customers. From there, we developed comprehensive brand guidelines designed to be high-converting, reusable, and perfectly aligned with the brand’s essence.

Next, we dove into website design, ensuring it was fully optimized with the right branding elements and a seamless checkout process. We set up email marketing automations and built an organic social media presence to capture and engage their growing audience. Finally, we launched a targeted paid ads strategy across three platforms to maximize reach and conversions.

In Massive Ego's first month post-launch, they generated over $8,000 in net sales with an impressive return customer rate of over 40%—a remarkable feat for a newly launched e-commerce brand. And the growth hasn’t stopped there. Over the past eight months, their sales and engagement have only continued to climb, and they’re now on track to become a six-figure brand by the end of the year.

THE SOLUTION

The Results (First 3 Months)

48% Open rate

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5.62% ROAS

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40% Return customer rate

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48% Open rate ~ 5.62% ROAS ~ 40% Return customer rate ~