DRIFT BOUTIQUE

What we manage…

Website Design & Development
Email & SMS Marketing
Paid Social Campaigns
Social Media

THE PROBLEM

Shelly, the longstanding owner of Drift Boutique in Pismo Beach, harbored aspirations to extend her business beyond its traditional storefront. Her vision was clear: to create an online brand that not only maintained her store’s charm but also attracted and retained the tourists who visited. The goal was to transform these occasional visitors into loyal online customers, enabling her to balance her time better between her business and her family life.

The Solution

Our engagement with Drift Boutique encompassed a comprehensive management strategy for their digital presence, which included overhauling the website, streamlining email and SMS marketing campaigns, and deploying precisely targeted paid advertisements. We also enhanced their online visual appeal through high-quality product photography. These efforts were pivotal in transitioning Drift Boutique from its longstanding physical presence in Pismo Beach, California, to a robust online enterprise.

By implementing these strategies, we not only solidified Drift Boutique’s online brand but also significantly expanded its business reach. Notably, our targeted advertising campaigns resulted in a 40% increase in online traffic and a 25% boost in sales within the first six months. This digital expansion has afforded Shelly, the boutique's owner, greater flexibility, allowing her the luxury to occasionally work from home and manage her business remotely.